Secrets of VITO: Think and Sell Like a CEO by Anthony Parinello
Selling to VITO (The Very Important Top Officer) by Anthony Parinello
Getting the Second Appointment: How to CLOSE Any Sale in Two Calls! by Anthony Parinello
Stop Cold Calling Forever: True Confessions of a Reformed Serial Cold Caller by Anthony Parinello
The 22 Immutable Laws of Branding by Al Ries, Laura Ries.
Permission Marketing: Turning Strangers Into Friends and Friends Into Customers by Seth Godin. (Hardcover)
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two by Al Ries. (Paperback)
Positioning: The Battle for Your Mind by Al Ries, Jack Trout.
Creating Rainmakers: The Manager's Guide to Training Professionals to Attract New Clients by Ford Harding.
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin. (Hardcover, May 2003)
Free Prize Inside! The Next Big Marketing Idea by Seth Godin, Penguin USA Portfolio. (Hardcover)
Rain Making: The Professional's Guide to Attracting New Clients by Ford Harding. (Paperback)
Get Clients Now! A 28-Day Marketing Program for Professionals and Consultants by C. J. Hayden. (Paperback)
Unleashing the Ideavirus by Seth Godin. (Hardcover)
Guerrilla Marketing: Secrets for Making Big Profits From Your Small Business by Jay Conrad Levinson. (Paperback)